In this social media age, it is a good idea to promote your event on different social media networks in order to reach your target attendees. You can use all of these social media networks, from Fb and Linkedin to Twitter, Instagram, and even on-line video editors to interact your target audience.
It is easier to say than do, however. It’s not enough to simply announce your event. You need to find the right audience. It’s important to find the right ways to engage your audience and get them to buy your tickets.
Here are some practical tips to help you promote your event on social media.
- Choose the Right Social Media Networks
- Create and Optimize your Hashtag
- Conversion pixels allow you to monitor the performance of your ads.
- Create a sense of urgency with countdowns
- Host Social Media Contests
- Optimize Your Social Media Accounts
Use these phrases to measure your social media promotions - Choose the Right Social Media Networks
You’re likely to be limited in terms of time and resources, so you need to choose the right social media channels.
It’s usually best to choose the social media channels that your target audience frequented. Certain networks can also perform differently when marketing different types of events. Spend some time researching each social media channel before planning your marketing efforts.
- Hashtag Optimization: Create and optimize your hashtag
Create a hashtag for your event to help you and your guests find all the social media content associated with your event on different social media channels.
You’ll need to choose a hashtag which is distinctive enough to make sure that your event doesn’t get lost in the noise of social media, but at the same time you will want to make certain that it’s familiar enough for your target audience to find.
Keep your hashtag short and easy to spell. Keep it short, but don’t forget to consider uniqueness.
Use your hashtag in all of your social media posts and promotional materials. Consider including it in other marketing materials, such as printed material.
- Monitor Advert Performances with Conversion Pixels
Social media marketing has become a paid-to-play game. You’ll almost certainly have to spend money for options like Facebook Advert, Linkedin InMail and other choices.
If you decide to invest in paid channels for your event, you should understand that while they may provide short-term results, it is important to manage the budget well. Otherwise, you could end up damaging the event’s profitability.
You should track how many people have bought your event ticket in relation to the amount of money that you spent on social media ads.
Event administration platforms such as Eventtia allow you to add conversion pixels which will help you measure your social media ads’ performance and ROI.
- Create a sense of urgency with countdowns
You can use the Instagram Tales countdown sticker, along with the stream countdown on your stay stream and other strategies to create an urgency.
Subscribe to the countdown and they will receive a notification as soon as the announcement or stream begins.
You can use this if you are running social media contests or promoting early bird tickets.
- Host Social Media Contests
Giveaways and contests can help you to increase the awareness of your event and convert your followers into actual attendees. When running these contests, don’t forget to include your event hashtag. For example, you can ask people to use the hashtag in order to enter the competition.
Social media contests are great because you can ask your members to share them. This will naturally increase the reach of your marketing campaign.
Social media contests are usually the most cost effective promotional campaign that you can try on social media. If your event has already secured sponsors, it’s worth asking them to donate giveaway items while mentioning their brand in the giveaway posts.
- Optimize Your Social Media Accounts
It may seem like an obvious tip, but it is often overlooked by many.
Before you start marketing your event on social media it is important to ensure that all of your profiles are optimized.
Replace your profile description with professionally made headers. A well-shot picture is also essential to make your profile look attractive and appealing.
Here are some tips to help you optimize your social media accounts so that they can be used to promote your event:
Optimize your about us/bio part. Make sure it is both informative and appealing. This part should be optimized for key words so that your visitors can find your pages easier.
Use your hashtag and event brand consistently in your profiles, while considering the requirements of different platforms.
Connect your social media accounts to increase your reach. For instance, you can include your Instagram handle in your Twitter profile.
As a general rule, important information should be placed at the top of the page. You can pin important event-related tweets on Twitter to ensure they always stay at the top of the page.
Use these phrases to measure your social media promotions
It’s important to evaluate the efficiency of your social media campaign at the end of your event. This will help you determine what worked and what did not for future events. You should monitor:
You can track ticket sales and conversions by inserting conversion pixels into your event administration software.
Engagement fee: which social media posts received the most feedback and shares throughout the campaign?
CTR: What percentage of tourists click on the link to buy a ticket or visit your event web page?
ROI: Measure the ROI of investments in an objective manner.
Social media is not the only way to promote your event, but it is where our audience is today. Social media can be used to reach out to your target audience and increase attendance to your event.
